Learn About Gold
Natural gold and color-saturated alloys are what give yellow gold jewelry its rich shine. An expert mixture of copper, silver and pure gold gives this precious metal its signature warmth.
In order to make the gold white, it is combined with metal alloys that are white in nature and plated with an extremely hard element called rhodium. Although strong, rhodium may wear away over time. Replating is a simple process that can be done to restore whiteness to your jewelry.
The beautiful pink hue of rose gold jewelry is created by using a copper alloy. Again, the overall percentages of metal alloys is the same for rose gold as it is for yellow or white, there is just a different mixture in what alloys are used.
24 karat = 100% gold
22 karat = 91.7% gold
18 karat = 75.0% gold
14 karat = 58.3% gold
Gold jewelry prices are dependent upon the purity of the gold used or karat weight, the market value of gold, and the level of craftsmanship and design of each jewelry piece.
Since gold is a natural element, it is affected by harsh chemicals such as chlorine or other cleaning products. We recommend that you remove your jewelry when using chemicals to reduce daily abrasions and prolong the luster. To clean gold jewelry, use a solution of warm water and detergent-free soap with a soft-bristled brush. When not worn, store your gold pieces in soft cloth bags or the original box to protect them from the elements of daily exposure.