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Pieces of Culture

From the rich South Asian festivals and traditions to our Western fashion trends and seasonal changes, explore the many cultural aspects that inspire the beauty of our fascinating collections.

The beauty of Virani Jewelers has many facets. Beyond our unmatched selections of the finest 22K gold jewelry designs worldwide, we are also a seamless representation of two great cultures. Through our Western culture we ushered in the Spring season with our Everyday Minimal Collection of sleek, versatile and affordable gold jewelry to suit the lifestyles of our modern-chic millennial. But through our South Asian culture, we are excited to celebrate the arrival of Akshaya Tritiya, a wonderful Spring festival that celebrates wealth, prosperity and happiness.   The word Akshaya itself means “never diminishing” which denotes a never ending outpouring...

A Letter From Virani Jewelers: The gracefulness of women inspires a significant portion of Virani Jewelers’ fine 22K gold jewelry designs. In honor of International Women’s day and Women’s History Month as a whole, we stand in celebration of phenomenal women throughout history. From a worldwide perspective, we acknowledge the undeniable truth that women continue to set trends and break molds at historic proportions. Virani Jewelers celebrates great mathematicians like Katherine Johnson who calculated flight trajectories for Nasa’s Project Mercury. We celebrate saber fencer Ibtihaj Muhammed who became the first Muslim American to wear an hijab while competing in the...

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