We view jewelry as an intimate marker of relationships, connecting people deeply.
The peacock feather means 'connection' for Virani Jewelers as it is a symbol of integrity, nobility, guidance, protection, and watchfulness.
We empower people of all cultures and generations to uniquely express themselves.
Fire, specifically the flame inside, represents 'empowerment' for Virani Jewelers, as it is the only one of the five elements that cannot be altered or polluted by the thing it purifies.
The love for beauty moves Virani Jewelers to curate distinct collections of breathtaking pieces from all over the world. The earthy fragrance of roses and their ceremonial use across South Asia are the reason Virani Jewelers believes roses symbolize deep beauty.