Save Up to $175 With Holiday Deals Now
Connection

We view jewelry as an intimate marker of relationships, connecting people deeply. 

The peacock feather means 'connection' for Virani Jewelers as it is a symbol of integrity, nobility, guidance, protection, and watchfulness.

Empowerment

We empower people of all cultures and generations to uniquely express themselves

Fire, specifically the flame inside, represents 'empowerment' for Virani Jewelers, as it is the only one of the five elements that cannot be altered or polluted by the thing it purifies.

Beauty

The love for beauty moves Virani Jewelers to curate distinct collections of breathtaking pieces from all over the world. The earthy fragrance of roses and their ceremonial use across South Asia are the reason Virani Jewelers believes roses symbolize deep beauty.

Explore collections